I have certain age ranges. I made it up based on the Macy's Thanksgiving Parade. [I was there!]

For kids under 4:

Balloons go up to the North Pole. There, Santa's elves will decide if the person who let go of it should be on the Nice या Naughty List. If Santa's elves thinks you've been nice, आप will be on the Nice सूची forever. If Santa's elves been naughty, आप will be on the naughty सूची until आप send a good balloon up. Send a red balloon.

For Kids 5-8:

Balloons go up to God[Or whoever आप believe in], the place where he decides if आप should stay with him या go down below.

For kids over 9:

Up the sky, eventually, it'll explode.

:D