Emmy Pics

Texts are created for mass consumption द्वारा the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently द्वारा us- the audience या be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of पढ़ना and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV दिखाना and accept...

Texts are created for mass consumption द्वारा the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently द्वारा us- the audience या be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of पढ़ना and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV दिखाना and accept...