स्टारबक्स

(Note: I first published this on LinkedIn. I thought fellow प्रशंसकों might enjoy it). Did आप ever see a movie that आप felt was speaking to आप - one in which the character experienced something that आप could relate to in your gut? या maybe आप heard the lyrics to a song that captured your personal heartbreak? या maybe आप saw a commercial for something आप just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand या a company...