बार्बी is a best-selling fashion doll launched in 1959. The doll is produced द्वारा Mattel, Inc., and is a major स्रोत of revenue for the company. The American businesswoman Ruth Handler (1916-2002) is regarded as the creator of Barbie, and the doll's डिज़ाइन was inspired द्वारा a German doll called Bild Lilli.

बार्बी has been an important part of the toy fashion doll market for nearly fifty years, and has been the subject of numerous controversies and lawsuits, often involving parody of the doll and her lifestyle. In हाल का years, बार्बी has faced increasing competition from the Bratz range of dolls.