She looks A LOT better as a blonde in my opinion. Looking at pictures of her before Once Upon A Time she looked absolutely stunning. Something about Once Upon A Time made her much less attractive for some reason. She's still attractive but there's something off about her that makes her face less appealing. Maybe it's the odd hairstyles she sometimes has in Storybrooke and her hideous outfits in Storybrooke but something is just off about her. I feel like blonde looks better on her.

It's a better color for her. She was blonde in Lost and it was very cute.