marvel

In the early 1990s, Marvel Entertainment Group began expanding though acquisitions and the formation of new divisions. Marvel purchased the trading card company Fleer on July 24, 1992.[9] On April 30, 1993, Marvel acquired 46% of ToyBiz, which gave the company the rights to make Marvel toys.[9] The Andrews Group named Avi Arad of ToyBiz as the president and CEO of the Marvel Films division.[11]