आप can't just force someone to like something, that's why most elementary kids hate पढ़ना because it's forced down their throats. आप can give सलाह and recommendations, but आप can't make anyone do anything. d:
आप can't make anyone प्यार anything, but आप can encourage people to read द्वारा recommending पुस्तकें that interest them. If they liked a film या TV show, आप could recommend the book it was based on, या if they are interested in a topic या era, आप could दिखाना them पुस्तकें about that time.
If आप try to force them, they will not do it, but the odd recommendation from time to time might spark their interest. After all, आप can discuss पुस्तकें आप like here instead :) .